Industry Update

WOOX, an Italian-made gunstock, axe, and knife manufacturer, announced Brian Matthews as National Sales Manager. Matthews will oversee domestic sales and report to CEO Ben Fleming, bringing extensive outdoor industry experience from Advanced Armament Corporation and BPI Outdoor.

American Sniper announced a strategic partnership with Maschmedt & Associates to expand retail presence across 23 western states. The collaboration will launch new tactical products including knives, gloves, and backpacks, with support from AGE Retail Partners managing the brand's retail expansion and the TACK-F Foundation receiving financial support.