Industry Update

NSSF, The Firearm Industry Trade Association, announces the second semi-annual Gun Storage Check Week (Sept. 1–7), coinciding with National Suicide Prevention Month. In partnership with the American Foundation for Suicide Prevention and the Department of Veterans Affairs, NSSF encourages firearm owners to review secure storage practices through the "Make Sure It's Secure" campaign, featuring resources, a sweepstakes for a Lodestar Technology LNK9 Kit, and promotional materials.

Southwick Associates released its third-quarter 2026 Hunting & Shooting Market Pulse, a quarterly subscription newsletter providing market intelligence to industry leaders. The report highlights economic pressures affecting hunters and shooters, NICS trends, and retail shifts, with NSSF members receiving a 15% discount on subscriptions.

WOOX, an Italian-made gunstock, axe, and knife manufacturer, announced Brian Matthews as National Sales Manager. Matthews will oversee domestic sales and report to CEO Ben Fleming, bringing extensive outdoor industry experience from Advanced Armament Corporation and BPI Outdoor.

American Sniper announced a strategic partnership with Maschmedt & Associates to expand retail presence across 23 western states. The collaboration will launch new tactical products including knives, gloves, and backpacks, with support from AGE Retail Partners managing the brand's retail expansion and the TACK-F Foundation receiving financial support.